Current:Home > Markets'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back -GrowthSphere Strategies
'I know how to do math': New Red Lobster CEO says endless shrimp deal is not coming back
TradeEdge Exchange View
Date:2025-04-08 12:24:29
Shrimp lovers will notice a key item missing from Red Lobster's new menu.
In an interview with TODAY that aired Monday, CEO Damola Adamolekun announced that the seafood chain's revamped menu will include nine new items from a lobster bisque to bacon-wrapped sea scallops. However, he confirmed that the $20 endless shrimp deal has ended permanently.
"Relevant, compelling and exciting is what we want Red Lobster to be for the future, and so we’re working on that now," Adamolekun told TODAY.
Last year the seafood chain made all-you-can-eat shrimp a permanent menu item after two decades of offering it for a limited time. The decision, made by former Red Lobster CEO Paul Kenny, cost $11 million and saddled the company "with burdensome supply obligations" subsequent CEO Jonathan Tibus said in a May bankruptcy filing.
While teasing the possibility of the controversial item's return, current CEO Adamolekun decided against it, explaining that it's "because I know how to do math."
What are the new items?
Red Lobster's revamped menu includes nine new items, which have not all been revealed, Adamolekun said.
He teased following nine items:
- Hush puppies
- Bacon-wrapped sea scallops
- Lobster bisque
- Lobster pappardelle pasta
- Grilled mahi
- Parmesan-crusted chicken
"I expect a stampede into our restaurants because we’re bringing back the hush puppies," Adamolekun said, referring the item discontinued in recent years. "I stopped going to Red Lobster because they stopped the hush puppies. Since I was in college I love the hush puppies. I’m glad they’re back."
What has Red Lobster CEO previously said about ‘endless shrimp’?
Adamolekun has "always felt dubious" about the seafood chain’s decision to offer a $20 endless shrimp deal to its customers, sharing in an October interview with CNN that shrimp was a “very expensive product to give away endlessly.”
Red Lobster decided to make the deal a permanent offering last year, nearly 20 years after they only served it seasonally and for a limited time. The decision, according to Adamolekun, caused “chaos” at locations nationwide.
"You stress out the kitchen. You stress out the servers. You stress out the host. People can’t get a table," Adamolekun told CNN.
Adamolekun said in October he would consider bringing the deal back but made no promises, citing profit concerns.
“I never want to say never, but certainly not the way that it was done," he added. "We won’t have it in a way that’s losing money in that fashion and isn’t managed."
Who is the new CEO of Red Lobster
Damola Adamolekun was brought on to be the new Red Lobster CEO in August.
The Nigeria native joins the company after previous corporate experience as P.F. Chang’s CEO and Chief Strategy Officer, as well as partner at the New York investment firm Paulson & Co.
Contributing: Jonathan Limehouse and Amaris Encinas
veryGood! (846)
Related
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Storms leave widespread outages across Texas, cleanup continues after deadly weekend across U.S.
- Explosion in downtown Youngstown, Ohio, leaves one dead and multiple injured
- Shania Twain doesn't hate ex-husband Robert John Lange for affair: 'It's his mistake'
- Pressure on a veteran and senator shows what’s next for those who oppose Trump
- Shania Twain doesn't hate ex-husband Robert John Lange for affair: 'It's his mistake'
- General Hospital Actor Johnny Wactor’s Friend Shares His Brave Final Moments Before Death
- Scottie Scheffler got out of jail in 72 minutes. Did he receive special treatment?
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Noose used in largest mass execution in US history will be returned to a Dakota tribe in Minnesota
Ranking
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- When Calls the Heart Stars Speak Out After Mamie Laverock’s Accident
- 7 young elephants found dead in Sri Lanka amid monsoon flooding
- 'General Hospital' actor Johnny Wactor’s cause of death revealed
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- Penn Badgley Reveals Ex Blake Lively Tricked Him Into Believing Steven Tyler Was His Dad
- On Facebook, some pro-Palestinian groups have become a hotbed of antisemitism, study says
- From electric vehicles to deciding what to cook for dinner, John Podesta faces climate challenges
Recommendation
DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
Penn Badgley Reveals Ex Blake Lively Tricked Him Into Believing Steven Tyler Was His Dad
Millions of older Americans still grapple with student loan debt, hindering retirement
'A Family Affair' trailer teases Zac Efron and Nicole Kidman's steamy romance
Don't let hackers fool you with a 'scam
The Daily Money: Hate speech on Facebook?
Watch 'full-grown' rattlesnake surprise officer during car search that uncovered drugs, gun
Thunder GM Sam Presti 'missed' on Gordon Hayward trade: 'That's on me'