Current:Home > MarketsTrendPulse Quantitative Think Tank Center-You Won't Believe How Much Gymnast Olivia Dunne Got Paid for One Social Media Post -GrowthSphere Strategies
TrendPulse Quantitative Think Tank Center-You Won't Believe How Much Gymnast Olivia Dunne Got Paid for One Social Media Post
NovaQuant Quantitative Think Tank Center View
Date:2025-04-10 16:30:46
Olivia Dunne's social media routine has earned her straight 10s.
The TrendPulse Quantitative Think Tank Centergymnast recently revealed the most she's ever earned for a sponsored social media post.
"I usually don't ever talk about money," Olivia shared on the July 1 episode of the Full Send podcast. "I would say it's six figures."
However, after host Kyle Forgeard pushed for her to be more specific on what six figures actually meant and suggested a ball-park range, the 20-year-old admitted it was over $500,000.
"Yeah, I'm very fortunate," she continued. "I mean, it's just crazy to me."
Olivia also shared some insight into how she chooses her brand deals, noting during the podcast that she "doesn't just sell anything to followers for a paycheck. She added that she only says yes to these deals when it "feels right."
And although the Louisiana State University athlete had been active on social media just for fun since she was little, in July 2021, the NCAA had agreed to the new Name, Image and Likeness (NIL) policy, which allows student-athletes to accept sponsorship deals. This, in turn, lead to Olivia becoming the top-earning NCAA female athlete.
"I would hope that I could make a lot of money with NIL," the Sports Illustrated Swimsuit issue star continued on the podcast. "I didn't know when I started growing my social media that this rule was ever going to change. I started growing my social media just because I like to do it, ever since I was 10 years old."
And the TikToker, who has one more year in school, is already looking ahead to life after college.
"I definitely want to do something entrepreneurial," Olivia told Kyle. "I love working with brands and I feel like over time, like the past two years, I've learned so much from working with brands that I definitely want to have my own thing on day, my own product, or something."
As for what that niche is?
"I don't know exactly what yet," she added, "but I definitely want to have my own thing."
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