Current:Home > MarketsCoffee Mate, Dr Pepper team up to create dirty soda creamer inspired by social media trend -GrowthSphere Strategies
Coffee Mate, Dr Pepper team up to create dirty soda creamer inspired by social media trend
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Date:2025-04-08 05:52:05
If you like TikTok-famous dirty sodas, making them at home just became a whole lot easier.
Coffee Mate and Dr Pepper have teamed up to create a new coconut lime flavored creamer that is made specifically to be mixed with Dr Pepper. According to the brands, you simply pour the creamer over a glass of Dr Pepper to create a "classic dirty soda – no extra ingredients required."
The beverage combines "notes of refreshing coconut and zesty lime flavors," according to Nestle, the parent company of Coffee Mate. The collaboration was born "as a result of authentic consumer demand for both brands," according to Nestle.
The Coffee Mate Dirty Soda Coconut Lime creamer is available at grocery stores nationwide now for a limited time. Each 16-oz. bottle costs $3.29, although prices may vary by retailer.
“We are excited to collaborate with Dr Pepper merging the worlds of coffee creamer and soda, making it easy to make the viral Dirty Soda trend that’s taken the world by storm," said Leonardo Aizpuru, vice president of brand marketing for the beverage division and business unit at Nestle, in a statement to USA TODAY.
"We know that Coffee Mate fans love Dr Pepper so we’re excited to introduce this iconic partnership as an easy way for our brands to deliver the convenience of flavor and fun at home,” the statement concluded.
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What is dirty soda?
According to Nestle, dirty soda is a TikTok sensation that involves mixing carbonated soda with a splash of coffee creamer, and sometimes fruits and flavored syrups.
The origins of "dirty soda" are unknown, but the trend began to pick up in 2010 when Swig, dubbed the "home of 'dirty' soda," opened up in St. George, Utah. The soda business grew in popularity in a predominant Mormon area, according to the New York Times, as the church prohibits drinks hot caffeinated like tea and coffee.
The drink gained nationwide popularity in December 2021 when singer Olivia Rodrigo posted a picture of herself holding a Swig cup on Instagram. Eater reported in April 2022 there were over 700,000 mentions of #dirtysoda on TikTok following Rodrigo's post.
Contributing: Jordan Mendoza, USA TODAY
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