Current:Home > MarketsAdidas finally has a plan for its stockpile of Yeezy shoes -GrowthSphere Strategies
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-15 20:19:02
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (63998)
Related
- US appeals court rejects Nasdaq’s diversity rules for company boards
- No fire plans, keys left out and no clean laundry. Troubled South Carolina jail fails inspection
- American consumers are feeling much more confident as holiday shopping season peaks
- Ex-New York Giants running back Derrick Ward arrested in Los Angeles on suspicion of robbery
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Ethiopia and Egypt say no agreement in latest talks over a contentious dam on the Nile
- Why Charles Melton Says Riverdale Truly Was My Juilliard
- 'Aquaman' star Jason Momoa cracks up Kelly Clarkson with his NSFW hip thrusts: Watch
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- Neighbors describe frantic effort to enter burning Arizona home where 5 kids died: Screaming at the tops of our lungs
Ranking
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- Some state abortion bans stir confusion, and it’s uncertain if lawmakers will clarify them
- Robot dogs, e-tricycles and screen-free toys? The coolest gadgets of 2023 aren't all techy
- New 'Washington Post' CEO accused of Murdoch tabloid hacking cover-up
- In ‘Nickel Boys,’ striving for a new way to see
- A quarter of Methodist congregations abandon the Church as schism grows over LGBTQ issues
- Jeremy Allen White Shares Sizzling Update on The Bear Season 3
- Kylie Minogue on success and surviving cancer: I sing to process everything
Recommendation
Could your smelly farts help science?
Arizona house fire tragedy: 5 kids dead after dad left to shop for Christmas gifts, food
Fans are begging for Macaulay Culkin to play Kevin McCallister in a new 'Home Alone' movie
Kentucky’s Democratic governor refers to Trump’s anti-immigrant language as dangerous, dehumanizing
Biden administration makes final diplomatic push for stability across a turbulent Mideast
Is turkey healthy? Read this before Christmas dinner.
EU court annuls approval of French pandemic aid to Air France and Air France-KLM
The Bachelor Season 28: Meet the Contestants Competing for Joey Graziadei's Heart