Current:Home > FinanceTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -GrowthSphere Strategies
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
Charles Langston View
Date:2025-04-06 21:09:24
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (96)
Related
- Meta releases AI model to enhance Metaverse experience
- Drew Barrymore Debuts Blonde Transformation to Channel 2003 Charlie's Angels Look
- Slovakia's prime minister delivers first public remarks since assassination attempt: I forgive him
- Dolly Parton announces new Broadway musical 'Hello, I'm Dolly,' hitting the stage in 2026
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Is it OK to come out in your 30s? Dakota Johnson's new movie shows 'there is no timeline'
- Jennifer Aniston Becomes Emotional While Detailing Her Time on Friends
- Virginia authorities search for woman wanted in deaths of her 3 roommates
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Vanna White sends tearful farewell to Pat Sajak on 'Wheel of Fortune': 'I love you, Pat!'
Ranking
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Have you started investing? There's no time like the present.
- Boeing Starliner reaches International Space Station: Here's what the astronauts will do
- US achieves huge cricket upset in T20 World Cup defeat of Pakistan
- Tom Holland's New Venture Revealed
- Tisha Campbell Shares She's Been in Remission From Sarcoidosis for 4 Years
- Possibility of ranked-choice voting in Colorado faces a hurdle with new law
- Dolly Parton developing Broadway musical based on her life story
Recommendation
The Daily Money: Spending more on holiday travel?
Good Earth recalls 1.2 million lights after multiple fires and 1 death
US cricket stuns Pakistan in a thrilling 'super over' match, nabs second tournament victory
Will recreational pot go on sale soon in Ohio? Medical marijuana stores can now apply to sell it
Where will Elmo go? HBO moves away from 'Sesame Street'
North Carolina driver’s license backlog may soon end, DMV commissioner says
Is the US job market beginning to weaken? Friday’s employment report may provide hints
Brian Baumgartner Has A Sizzlin' New BBQ Cookbook Just In Time For Summer (& It Includes a Chili Recipe)