Current:Home > ContactPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -GrowthSphere Strategies
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-15 18:22:53
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (89)
Related
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Father accused of trying to date his daughter, charged in shooting of her plus 3 more
- It Could Soon Get a Whole Lot Easier to Build Solar in The Western US
- South Dakota Senate OKs measure for work requirement to voter-passed Medicaid expansion
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- Untangling the Controversy Surrounding Kyte Baby
- Where do things stand with the sexual assault case involving 2018 Canada world junior players?
- 'Right place at the right time': Pizza delivery driver’s call leads to rescue of boy in icy pond
- This was the average Social Security benefit in 2004, and here's what it is now
- Two men convicted of kidnapping, carjacking an FBI employee in South Dakota
Ranking
- Trump's 'stop
- West Virginia GOP majority pushes contentious bills arming teachers, restricting bathrooms, books
- Queer Eye’s Bobby Berk Sets the Record Straight on Feud With Costar Tan France
- UN: Global trade is being disrupted by Red Sea attacks, war in Ukraine and low water in Panama Canal
- Former longtime South Carolina congressman John Spratt dies at 82
- Media workers strike to protest layoffs at New York Daily News, Forbes and Condé Nast
- Court takes new look at whether Musk post illegally threatened workers with loss of stock options
- Pregnant Sofia Richie Reveals Sex of First Baby With Husband Elliot Grainge
Recommendation
Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
South Dakota Senate OKs measure for work requirement to voter-passed Medicaid expansion
Republican lawmakers in Pennsylvania challenge state, federal actions to boost voter registration
Pawn Stars Host Rick Harrison’s Son Adam’s Cause of Death Revealed
Federal hiring is about to get the Trump treatment
'I'm stunned': Social media reaction to Falcons hiring Raheem Morris over Bill Belichick
Watch: Lionel Messi teases his first Super Bowl commercial
Austin Butler Admits to Using Dialect Coach to Remove Elvis Presley Accent