Current:Home > FinanceMountain Dew Baja Blast is turning 20 — and now, you can find it in your local grocery store for the rest of the year -GrowthSphere Strategies
Mountain Dew Baja Blast is turning 20 — and now, you can find it in your local grocery store for the rest of the year
View
Date:2025-04-13 22:56:56
Mountain Dew's bright-blue fan-favorite Baja Blast soda is celebrating its "20th Bajaversary" this year — and now you'll be able to stock it in your fridge through the end of 2024.
The tropical lime-flavored soda, which had previously only been available at Taco Bell locations, will now be available in both bottles and cans at supermarkets nationwide for the rest of the year,
While the soda has hit shelves in the past, fans have never been able to find it in the aisles for an entire year.
"MTN DEW BAJA BLAST has cemented its place as a fan-favorite flavor in pop culture and as a staple in countless Taco Bell orders, so we knew we had to celebrate its 20th anniversary in a big way," said JP Bittencourt, Vice President of Marketing at MTN DEW, thanking fans of the soda.
"Because of you, everyone nationwide can now buy the beloved flavor in-stores and as always, at Taco Bell, all year long and earn rewards while doing so... that's a win-win," Bittencourt said.
Customers who purchase the original soda or its sugar-free counterpart — whether at a store or a participating Taco Bell — will be able to scan their bottle and collect coins, which can then be redeemed online for Baja Blast gear and accessories, electronics, and more.
PepsiCo., the parent company of Mountain Dew, also announced that Baja Blast will have its "first-ever onscreen appearance" during the February Super Bowl.
- In:
- Pepsi
- Taco Bell
- Super Bowl
C Mandler is a social media producer and trending topics writer for CBS News, focusing on American politics and LGBTQ+ issues.
veryGood! (32)
Related
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- Maine’s top election official appeals the ruling that delayed a decision on Trump’s ballot status
- Sports Illustrated planning significant layoffs after license to use its brand name was revoked
- 10 people dead after a landslide buries a house in the southern Philippines, officials say
- Sam Taylor
- Around the world in 20 days: Messi could travel the globe for Inter Miami preseason
- Scott Peterson, convicted of killing wife, Laci, has case picked up by LA Innocence Project, report says
- Jack Burke Jr., Hall of Famer who was the oldest living Masters champion, has died at age 100
- South Korean president's party divided over defiant martial law speech
- Rhode Island man charged in connection with Patriots fan’s death pleads not guilty
Ranking
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- California court ruling could threaten key source of funding for disputed giant water tunnel project
- 21 Pop Culture Valentine’s Day Cards That Are Guaranteed To Make You Laugh
- Plane makes emergency landing on a northern Virginia highway after taking off from Dulles airport
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Police in Jamaica detain former Parliament member in wife’s death
- Doja Cat's mother alleges son physically, verbally abused rapper in restraining order
- Amy Robach, former GMA3 host, says she joined TikTok to 'take back my narrative'
Recommendation
Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
Former USWNT star Sam Mewis retires. Here's why she left soccer and what she's doing next
Lawsuit in Chicago is the latest legal fight over Texas moving migrants to U.S. cities
Your call is very important to us. Is it, really?
McConnell absent from Senate on Thursday as he recovers from fall in Capitol
Want to read Colleen Hoover’s books? Here’s where to start.
Ohio man kept dead wife's body well-preserved on property for years, reports say
Biden adds to his 'Bidenomics' flop: This new rule throws wrench in popular gig economy.